How we do Qualitative Patient Research

Depth interviews

Focus group / Advisory Boards

Focus group / Advisory Boards

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Requires making appropriate assumptions and gaining a deep
understanding about the phenomena under investigation.

Focus group / Advisory Boards

Focus group / Advisory Boards

Focus group / Advisory Boards

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Similar to interviews but make use of group
dynamics. There is a focus and emphasis is on interaction between participants and a
moderator facilitates the group.

Ethnography

Focus group / Advisory Boards

Ethnography

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Typically a study of groups of people, their
cultures and their environment. It is
concerned with the researcher immersing
themselves within the environment of those being studied.