What does Patient Centricity actually mean?

Much has been talked about “patient centricity”, but as yet there isn’t an overwhelming momentum of ¬†business as usual patient centred action in the pharmaceutical industry. Some believe that “patient centricity” has evolved into an over used buzzword with little meaning behind it. Others strive to guide the industry towards appropriate and effective patient...

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The emerging patient engagement imperative

The pharmaceutical industry has over successive decades delivered stellar performances in the delivery of medicines that have made tremendous improvements to patient well being. Innovative medicines have contributed to increased life expectancy and the industry has been a significant contributor to income generation, tax contribution and employment across the globe. The challenge companies are/will...

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